The Emboo Story

For the new generation of nature discoverers

Once upon a time, safaris were all about the chase, the trophy, the snapshot. But as the world spun on, we realized the real magic wasn’t in capturing the wild but in connecting with it. At Emboo, we’re ushering in the next big scene in this adventure, one where it’s not about dominating nature, but being part of its rhythm.

Here in the heart of the Maasai Mara, Emboo is more than a backdrop; it’s a whole new way to feel as close as possible with nature. Let’s dive deep into the real, raw, untouched world, far from the growl of engines and closer to the heartbeat of the earth. It’s about moments that stick with you… The lion’s roar at sunset, watching a baby elephant trying to figure out its trunk and the shared laughter because of it. It’s about the stories shared around a fire, feeling the pulse of tribal chants and enjoying a heartily prepared dinner under a blanket of stars.

In a world buzzing with ‘eco’ this and ‘sustainable’ that, Emboo stands out by not just talking the talk but walking the walk. Sustainability? For us, it’s the air we breathe, the ground we tread on, and the legacy we’re building. It’s in the silent whisper of our electric rides through the savannah, in our farm-to-fork feasts, and in every interaction that leaves the land a bit brighter, a bit wilder.

Emboo is about kicking back, letting loose, and soaking in the luxury of the untouched and untamed. It’s where you’re not just a guest but a part of something bigger: a community that’s shaping the future of travel. Here, luxury isn’t about glitter and gold; it’s in the authenticity of the experience, the warmth of the welcome, and the thrill of discovery.

If you’re about making memories that matter, if you’re ready to join a movement that’s about fun, discovery, and caring for our beautiful blue planet, Emboo is your call to adventure.This is not a safari; it’s the start of something legendary.

Emboo, welcome to our tribe.

EMBOO'S NEW GENERATION TEAM

Emboo is powered by a dynamic team of young, passionate changemakers from the Maasai community and beyond. We bring together different skills, stories, and traditions—learning from each other and creating something truly special.

In an industry that’s been traditionally male-dominated, we’re flipping the script. Women at Emboo lead the way as managers, guides, chefs, security pros, and engineers—proving that adventure knows no gender.

Beyond camp, we’re all about giving back. From supporting local schools to empowering communities, we’re here as custodians of the land, making sure the next generation grows up in a world that values inclusivity, equality, and opportunity.

SAY MY NAME, SAY MY NAME

‘Emboo’ means ‘pride’ in Maasai—like a pride of lions or a community. When you stay with us, you’re part of the pride.

Hospitality at Emboo isn’t just about a warm welcome; it’s about making you feel like you truly belong. Our team? Big-hearted, full of laughs, and always ready to share the magic of the Mara.

From thrilling game drives to fireside stories, we make sure every moment feels like home—just with a better view (and maybe a lion or two).

Come as a guest, leave as BFFs.

A letter from Our founders

Hi Adventurer,

You seem ready for something different. Something real. Something that goes beyond the average safari experience.

At Emboo, we’ve rewritten the rules of adventure. Here in the heart of the Maasai Mara, the rhythm of nature sets the pace—no noisy engines, no unnecessary footprints, just you, the wild, and the pulse of an untamed world.

Picture this: Silent electric safaris that glide through golden grasslands, the crackle of a campfire as you share stories under a sky full of stars, the freshest farm-to-fork meals that nourish both body and soul. All while knowing that every moment you spend here leaves no trace behind—except in your heart.
‍We’re Valery & Loïc, and we created Emboo in 2019 because we believe safaris should evolve, just like the world around us. Sustainability isn’t a gimmick here—it’s our foundation. But let’s be clear: this isn’t about roughing it. This is about rediscovering luxury in its purest form—unfiltered, immersive, and deeply connected to nature.

So, if you’re ready to ditch the ordinary, embrace the extraordinary, and be part of a new generation of nature discoverers, we invite you to join us. Emboo isn’t just a place—it’s a feeling, a movement, a way of experiencing the world differently.

The wild is calling. Are you in?

Valery & Loïc
Founders, Emboo
It’s in our nature.

THIS IS NOT A SAFARI; IT'S THE START OF SOMETHING LEGENDARY

For the new generation of nature discoverers

EMBOO'S NEW GENERATION TEAM

SAY MY NAME, SAY MY NAME

A letter from Our founders

THIS IS NOT A SAFARI; 
IT'S THE START OF SOMETHING LEGENDARY